The Fall of Ticketmaster

Taylor Swift recently released her 10th studio album, Midnights and she had planned to go on a world tour. She partnered with Ticketmaster to be in charge of selling the tickets. Many fans knew it was going to be difficult to get these tickets but didn’t know it would have ended up like this. The problem started off with the Verified Fan Presale. They sent a code to a random number of people for each show. They started to go wrong when they let 14 million people into the queue instead of 1.5 million people. Many of the people that got the code were unable to get tickets. This left fans extremely mad. Later in the day they were going to have another presale for Capital One card holders but held it off till the next day. During this presale, once again, fans had a difficult time getting tickets. Resellers were starting to sell these tickets for 1,000’s of dollars. The day of the general sale came and Ticketmaster and Swift decided to cancel it because they sold too many tickets. Fans that didn’t even have a chance in getting presale tickets were left devastated. There are still 700k tickets available and her international dates have not been announced yet. Ticketmaster has been accused of acting as a monopoly in ticket sales and is currently getting investigated. Do you believe Ticketmaster was in the wrong?

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